OREQUO goes to Dubai.
Following a year long collaboration with Union Camere Emilia Romagna, Twister Communication ME and Roncucci&Partners Agency, Italian Fashion Towards Dubai Project eventually gets to its end to bow out in a stylish paraphernalia.
The closing ceremony takes place at Galeries Lafayette in Dubai Mall as a cozy yet exclusive showroom-exposition of Italian know-how and trends.
Each day ends up with a special event where of the displaying brands introduces itself to the local press and influencers invited for the occasion.
OREQUO opens the dances with a sprinkle of that typical Italian allure to create the perfect blend with local trends. A colourful and interactive workshop on how to knot a scarf or a foulard is followed by a small SS21 runway show.
Eclectic patterns and bright colours come to life in an harmonious blend with the local equatorial temperature and fascinate with elegant floral long kaftans, full skirts in bright red hues and ethereal and ultra feminine dresses.
Eventually, the experience acquires an unexpected twist; OREQUO is chosen to extend its permanence inside the Dubai Mall, both accessories and RTW collections would be officially displayed and could be purchased inside Galeries Lafayette Dubai.