The packaging revealing one’s own identity

In the Italian city of fashion and luxury, the second edition of Packaging Première, the fair dedicated to luxury packaging, was held from May 15th to 17th. The market to which this production chain is directed, is increasing considerably thanks to the committment of companies and brands in the luxury sector to create a package for their products that is original, evocative and visionary.

Orequo could not miss the chance to attend this appointment in the new Milanese district of CityLife, because the pursuit of excellence, right from the envelope of their creations, is a cornerstone in its philosophy.

We have gone through more than two hundred exhibiting companies to find inspiration, to imagine a particular and innovative design and, above all, to anticipate the times and trends to make our product more and more unique and to give it an added value.

Packaging is the first form of communication between the brand and the customer, the care and attention to details, from the shape of the package to its smallest seal, are the business card of a luxury brand. Our identity inevitably goes by how one of our accessories is kept and presented and it is clear that, to encompass the pieces of our collections that are unique and numbered, the standards must be rigorously high.

Among unpublished materials, extravagant decorations, colored ribbons and papers from an out-of-the-ordinary texture, we are impressed and surprised by the refined designs, elegant lines and precious finishes offered by these companies. A journey through endless variations in color, shape and size and, above all, a high level of personalization, because packaging is also a tool that is able to reveal the quality of a brand’s experience and a symbol of exclusivity and excellence.

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