THE EVOLUTION OF A FASHION AND ART ICON
The term "foulard" comes from the French "foular" which means "fulling". This expression indicates the actual processing that is used to make the fabric compact and resistant.
However, the origins of the scarf date back to China, where statues from 1000 B.C., that already represented this item, were found.
Differently in Europe, we see it appear in the second century A.D. when the soldiers used it in war to protect themselves from the wind or the sun or to signal the rank or the group they belonged to.
Afterward, the foulard becomes an appreciated and much-used garment also by the peasant women to cover their heads from the sun while working in the fields. And so, the handkerchief folded into a rectangle and fixed on the hair becomes part of the peasant tradition, combined with another scarf on the shoulders. The result of this pairing becomes so characteristic and picturesque that it became the subject of numerous artworks, so much that the peasant girls began to take care more of their appearance hoping of being taken as models for some paintings.
Over the years, around 1900, the foulard begins to be used to distinguish the wearer’s social status. The material and decorations defined the garment’s preciousness. Often used by men and women for Sunday religious functions, it not only served to cover the hair or the neckline of the ladies but also to enrich their clothing and give elegance to the worn clothes. In this way, the foulard becomes a distinctive element and conquers its place in the history of costume.
In 1937 the foulard was launched in the Parisian fashion market by Emile Maurice Hermés producing the first Carré, “Jeau des Omnibus et Dames Blanches” making it an indispensable item of every woman’s wardrobe and luxury clothing accessory. The success made by Hermés has led other fashion houses to follow his example: and so, Gucci, Chanel, Dior, Yves Saint Laurent, and Givenchy launched a lot of different models of elegant scarves in various styles on the market.
But it was in the 1950s and 1960s that the foulard became a real must-have thanks to the numerous movie stars and important personalities of the time who acted as true testimonials for this refined pure silk object. Real icons of this fashion were Audrey Hepburn, Grace Kelly, Chaterine Deneuve and the first lady Jacqueline Keenedy Onassis who often showed it off on the head knotted under the chin, combined with splendid sunglasses.
The trend of the headscarf did not only affect women, in fact, many artists such as Henri Matisse and Salvator Dalì also used it and even reproduced it in their artworks.
The foulard is an extremely versatile garment: it can be worn around the neck, on the head, as a decoration of the bag, and even as a top, giving free space to creativity. Furthermore, there is no specific season to wear the silk scarf, in fact, can be used all year and it fits any type of event, from business to the most glamorous celebration.
For Orequo, the foulard is not just an accessory that enriches an outfit but also a way to tell stories. The silk scarf is used as a canvas on which fairy tales, mythological characters, tales of ancient crafts, or references to great artists are illustrated.
The foulard thus becomes a form of art full of meaning, which transforms the inspirations of the past revised in a modern way, giving a new life and shape to what has influenced modern culture over time.Wearing an Orequo foulard means knowing how to appreciate the attention to detail, the high-quality materials, and most of all to be aware of the uniqueness of the garment worn.